BMW

An animation which describes BMW’s Efficient Technology concepts through metaphor. A dandelion breaks from its heavy shell, a butterfly sits on a machine as soon as it stops and canyons morph into a smooth surface giving freedom to the wind. In the end it’s all about enjoying and preserving our planet…

Another pitch for eyeka.com. This way of pitching gives me a great platform to exercise my communicative skills in animation. Especially because most of my work is of a somewhat artistic nature; theatre, mapping, vj-ing, music-related and free work. This one was featured on the eyeka homepage as an editor’s pick. (Update) I won 2nd price in the contest!!