TOYOTA VR

TOYOTA VR

Antiloop asked me to develop interactive 3D animations for their Toyota VR experience.

Toyota wanted to reinforce the reliability of their cars. So they invited unexpecting drivers to take part in a unique experience.

We used 3D modelling and animation to create the scenes. The skeletal movement of each character was recorded in real time with motion tracking technology and then overlaid instantly onto 3D models within the virtual situations. This workflow allowed ultimate flexibility and removed the need for vast amounts of animation work. Antiloop collaborated with Agosto for Saatchi & Saatchi.